Answer :
Final answer:
Attitude changes from the central route to persuasion are more predictive of consumers' behaviors, hence the correct answer is a) Attitudes formed through the peripheral (vs. central) route are more predictive of consumers' decisions.
Explanation:
When it comes to prediction in consumer decisions, known theories in the field of persuasion highlight the difference between the central route and the peripheral route to persuasion. Attitude changes resulting from central route persuasion, involving the processing of issue-relevant arguments, are more predictive of behavior, showing greater temporal persistence, and greater resistance to counter persuasion than changes resulting from the peripheral route, which relies on cues like celebrity endorsements and emotions.
Consumers who form attitudes through the central route tend to have more durable and predictive attitudes toward their decisions because they are more actively involved in processing the persuasive message. In contrast, attitudes formed through the peripheral route often result in less permanent behavior change and are less predictive because this route does not require much effort or information processing from the consumer.
Based on the given information, the correct answer would be that attitudes formed through the central route are more predictive of consumers' decisions, not those formed through the peripheral route. Therefore, consumers typically predict based on both peripheral and central routes is not entirely accurate as the central route is usually more predictive.
