Answer :
C. What is the cost/benefit equation? Prospective clients ask for case studies and references to determine if the investment in your product is worthwhile and will provide measurable benefits.
When potential clients request case studies and references, they are essentially looking for evidence that your product is cost-effective and beneficial. They want to ensure that investing in your product will yield positive results, such as increased efficiency, productivity, or sales.
Clients typically want to see proof from other companies that have successfully implemented your product. They need to be convinced that the benefits of using your product outweigh the costs involved.
