Answer :
1. Condition: The audience is highly motivated and interested in the topic.
Favors using the central route to persuasion.
2. Condition: The message is presented in a fast-paced, distracting environment
.3. Condition: The audience has limited knowledge or expertise in the topic.
1)May suggest a situation where the peripheral route may work.
May suggest a situation where the peripheral route may work.
When the audience is highly motivated and interested in the topic, they are more likely to engage in deep processing of the information and critically evaluate the arguments. In such situations, using the central route to persuasion, which involves presenting strong arguments and evidence, is more effective in influencing attitudes and beliefs.
2)In a fast-paced, distracting environment, individuals may not have the cognitive resources or attention span to engage in extensive information processing. In such situations, peripheral cues such as attractive visuals, catchy slogans, or endorsements may have a greater impact on persuasion, as they require less cognitive effort to process.
3)When the audience has limited knowledge or expertise in the topic, they may rely more on peripheral cues and heuristics rather than engaging in extensive information processing. Peripheral cues such as the credibility of the speaker, source attractiveness, or consensus among others can play a more influential role in shaping their attitudes and beliefs.
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