Answer :
True. Frank Luntz is a well-known Republican consultant who is renowned for his ability to test consumer emotions. He often uses a dial to track neurological reactions of individuals to different stimuli, including political messages, commercials, and brand names.
Luntz has been conducting such studies for more than two decades, and his insights have been invaluable to political campaigns, advertising agencies, and Fortune 500 companies. By measuring people's emotional responses to different stimuli, Luntz can provide his clients with valuable insights into what motivates people and how to communicate more effectively with them. His techniques have been widely adopted by market researchers, pollsters, and political consultants across the country, and he continues to be one of the most sought-after consultants in the industry. Despite some controversy surrounding his methods, Luntz's work has been instrumental in shaping the way that businesses and politicians communicate with the public, and he is considered a leading expert in the field of political messaging and persuasion.
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