Answer :
When a company offers a seamless user experience, they are cultivating customer loyalty by d) reducing customer effort.
To cultivate customer loyalty through a seamless user experience, companies focus on reducing customer effort. This approach is central to the strategy of customer intimacy, which emphasizes tailored services and long-term customer value. Reducing effort ensures positive, hassle-free customer interactions. Customer-intimate companies, focus on tailoring their services and products to meet the precise needs of their customers, which often involves significant investment but yields long-term customer loyalty.
Unlike point-based loyalty programs or mission-driven initiatives, reducing customer effort ensures that customers have consistent, hassle-free experiences. These companies understand the importance of the customer's lifetime value and go to great lengths to ensure every interaction is positive and straightforward.
The correct question is-
When a company offers a seamless user experience, they are cultivating customer loyalty by
a using a points-based customer loyalty program
b delivering on a promise to the customer.
c having a mission-driven customer loyalty program
d reducing customer effort