Answer :
Starbucks is the largest coffeehouse chain in the world, founded in Seattle in 1971 and acquired by Howard Schultz in 1987.1
What are the challenges ?
It is committed to ethically sourcing and roasting the highest quality arabica coffee in the world. With over 32,000 stores globally, Starbucks is the premier roaster and retailer of specialty coffee.
There are a few key aspects of Starbucks' business strategy that have helped them become so successful. One of the most important aspects is their focus on creating a "third-place" experience for their customers. This means that they want their stores to be a place where people can come and relax, socialize, and enjoy a cup of coffee, rather than just a place to grab a quick cup and go. They've also focused on selling high-quality coffee and creating a premium customer experience. They've invested in training their baristas and ensuring that they provide excellent customer service.
Starbucks faced a few key challenges when expanding globally. One was adapting their menu to local tastes. In some countries, like China, Starbucks had to adapt their offerings to suit local preferences.
in China, they added green tea and red bean drinks to their menu. They also had to adapt their marketing and branding to fit the local culture.
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