Answer :
Starbucks's employee management, training, and real estate are considered productive inputs or competitive assets, while human assets and intellectual capital are regarded as capabilities or competencies. These elements are representative of Starbucks's physical resources and are part of the firm's strengths, weaknesses, opportunities, and threats (SWOT) analysis. They are considered organizational resources as they involve processes deployed by the company.
Starbucks's employee management, training, and real estate are classified as productive inputs or competitive assets because they directly contribute to the company's competitive advantage and success in the market. Effective employee management and training ensure a skilled and motivated workforce, while strategic real estate decisions enable Starbucks to secure prime locations for its stores.
On the other hand, human assets and intellectual capital are viewed as capabilities or competencies. These encompass the knowledge, skills, and expertise possessed by Starbucks's employees and the intellectual property and innovative ideas developed by the company. These capabilities allow Starbucks to differentiate itself and stay ahead of competitors.
While these elements are part of Starbucks's physical resources, they also form an essential part of the firm's SWOT analysis. Assessing strengths, weaknesses, opportunities, and threats helps Starbucks understand its competitive position and make informed strategic decisions.
Overall, these elements are considered organizational resources as they involve processes and activities deployed by Starbucks to create value and sustain its competitive advantage.
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