Answer :
In the customer loyalty life cycle, the customer has a want or need, then considers different purchasing options. The next step is that the customer chooses a buying option—either in a store or online.
What is buying option in customer loyalty life cycle?
Buying option occurs when customer decides to purchase a product from a company for the first time. It is an important stage in developing customer loyalty because it provides opportunity to make a positive impression on the customer.
Companies can use strategies during this stage to ensure that customers have a positive experience and are more likely to become loyal. These strategies may be exceptional customer service, offering discounts or promotions or providing additional resources or support to the customer.
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