Answer :
Focusing on long-term customer loyalty is essential to customer relationship management.
What is customer relationship management?
corresponds to an organizational strategy to manage data and information from your potential audience, to improve and strengthen customer relationships, which translates into value for the consumer and to increase the company's positioning in the market.
Therefore, customer loyalty is a consequence of the effective application of strategies that improve customer perception, communication and the quality of a company's products and services.
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