College

**Case Study – The Challenge of the Patient Portal**

We have been using patient portals for several years. During the Covid-19 pandemic, use increased dramatically through virtual office visits. Medical practices still struggle with enrolling and encouraging patients to take advantage of their portals.

From the case study and the attached article, discuss the following:

1. What are the benefits of the patient portal?
2. How does the patient portal support customer loyalty?
3. Using the phases of the product life cycle, how can patient registration of the portal increase?

This is a written assignment to be submitted using the options below.

- **Length**: 400-word minimum, double-spaced.
- **Citations**: Formal citations are not needed, although they are preferred (APA or MLA format). However, any information that is not your own original thought needs to be credited to the source in a style that gives the reader enough information to find the original source.

**Attached article:**

- Why Most of Your Patients Aren't Using an Online Portal.pdf
- The Challenge of the Patient Portal.pdf

Answer :

Final answer:

Patient portals offer numerous benefits like convenient communication, fast access to results, and a more transparent patient experience. Increased customer loyalty results from patient satisfaction with the portal's benefits. Through the product life cycle, patient registration can be boosted by educating about the portal's use, seeking feedback for improvement, maintaining user satisfaction, and continually innovating to avoid portal decline.

Explanation:

Patient portals offer a myriad of benefits, not only to patients, but also to healthcare providers (doctors, hospitals). Primary among these is enhanced communication, fast access to lab results, transparency through accessible health records, appointment scheduling, and prescription refills among others. These benefits contribute to patient empowerment, encouraging proactive involvement in their healthcare.

The patient portal can also significantly boost customer loyalty. When customers have a positive experience, feel engaged with their healthcare, and see the benefits and convenience the portal provides, this leads to increased satisfaction, retention, and loyalty to the healthcare provider.

Lastly, to increase patient registration and usage of the portal, healthcare providers could apply the four phases of the product life cycle: introduction, growth, maturity, and decline. In the introduction stage, providers should educate patients about the existence and benefits of the portal. During growth, they should seek feedback and make necessary adjustments. At the maturity stage, user satisfaction should be high, but providers should continue to improve features based on feedback to keep the portal attractive and useful. To avoid decline, they should continuously innovate, update, and improve the portal.

Learn more about Patient Portals here:

https://brainly.com/question/33566084

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