Answer :
Final answer:
The data collection method described in the question is best categorized as technological scanning.
Explanation:
The data collection method described in the question is best categorized as technological scanning. Technological scanning refers to the use of technology to collect and analyze data for various purposes, including marketing decisions. In the case of Starbucks' My Starbucks Rewards program, customers earn loyalty points by ordering and paying via the Starbucks app. This allows Starbucks to collect data on customer purchases, preferences, and behaviors. The data collected through technological scanning is then used by Starbucks to make marketing decisions, such as personalized offers and promotions.
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