Answer :
Final answer:
BMW would likely target the 'Urban Achievers' lifestyle group identified by D'Arcy Massius Benton & Bowles (DMBB), due to their affinity for success and high-status products. Additionally, 'Experiencers', known for seeking active and dynamic lifestyles, would also align well with BMW's sportier models.
Explanation:
The lifestyle group from D'Arcy Massius Benton & Bowles (DMBB) that BMW would likely target as a segment is the Urban Achievers. This group is characterized by their ambitious nature, pursuit of success, and interest in high-status items. The Urban Achievers segment aligns well with BMW's branding as a luxury vehicle manufacturer, whose products symbolize performance, prestige, and technological innovation. Urban Achievers are likely to see a BMW as an emblem of their personal and professional accomplishments.
Experiencers are also a potential target segment for BMW. Described as experience seekers who are highly active, social, and diverse, with a regular engagement in the arts, they match the innovative and dynamic aspects of the BMW brand. These individuals often seek products that offer excitement and can form a part of their adventurous lifestyle, which BMW's sportier models can provide.
