Answer :
Customers waiting in long lines for a new iPhone release are primarily demonstrating customer engagement, with a strong element of customer loyalty, contributing to Apple's prominent customer brand image.The correct option is 4.Customer engagement
When customers line up for hours waiting for the release of Apple's new iPhone, they are demonstrating customer engagement. This behavior indicates a deep level of involvement and commitment to Apple's brand and products. Customer loyalty can also be inferred, given Apple's success in maintaining relationships with consumers, where a significant percentage of purchasers are upgrading from previous models. Moreover, the practice of queuing up in anticipation is a form of social proof, reinforcing the customer brand image and contributing to the ongoing perception that Apple's products are worth waiting for.
The emotional connection that Apple fosters through their marketing campaigns, emphasizing usability combined with emotional appeal, has resulted in strong brand loyalty and customer engagement. The queues signify a shared belief in the value and desirability of Apple products, which is testament to the company's effective brand messaging and product features that deliver both high usability and emotional resonance.
