Answer :
Final answer:
Starbucks may focus on expanding its digital presence and sustainability efforts. The Halo effect may help Starbucks attract more customers by leveraging its positive brand image.
Explanation:
Starbucks is a popular coffee chain that is constantly looking for ways to innovate and expand. One potential next step for Starbucks is to continue expanding its digital presence by investing in mobile ordering and delivery services. Another potential area of focus for Starbucks is sustainability, as the company is committed to reducing its environmental impact.
The Halo effect is a cognitive bias where positive qualities of a person, brand, or product influence our overall perception. Starbucks may be expecting the Halo effect to help them attract more customers, as their positive brand image and reputation for high-quality coffee may lead people to believe that all of their products are superior.
Learn more about Starbucks and its future plans here:
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