Answer :
Final answer:
Flash Salads should consider its competitive advantages and market strategy before deciding to enter a market where Ronnie's Wraps is reducing prices. Emphasizing product quality, such as fresh vegetables and unique salad dressings, as well as customization options, could help in differentiating from competitors like Ronnie's Wraps.
Explanation:
In determining whether Flash Salads should enter the market in the face of a price threat from Ronnie's Wraps, it is important to consider various strategic factors. If Flash Salads has a competitive advantage, such as superior quality, innovative salad dressing options, or a loyal customer base, it might withstand the price competition. However, if the market is price-sensitive and Ronnie's Wraps has a strong market presence, it could be a significant risk for Flash Salads to enter.
As part of the market strategy, Flash Salads can focus on differentiating their offering. By emphasizing the freshness of fresh vegetables and the quality of ingredients like cooked vegetables, meat, poultry, and fish, as well as their unique salad dressings, they could create a value proposition that goes beyond price. Additionally, for health-conscious consumers, offering the ability to customize dishes by choosing to "order your sandwich or burger plain without the catsup, mustard and pickles", or using alternative condiments such as olive oil, could appeal to a niche market.
