Answer :
Walmart.com has had a significant impact on customer-borne transaction costs. By providing an online platform, Walmart.com has increased convenience and accessibility for customers.
Customers can now shop from the comfort of their homes, compare prices easily, and have products delivered to their doorstep. This reduces the time and effort required for traditional brick-and-mortar shopping, as well as the associated costs such as transportation expenses and parking fees. Overall, Walmart.com has reduced customer-borne transaction costs by streamlining the purchasing process.
Walmart.com is indeed likely to create additional value. With its online presence, Walmart can reach a wider customer base beyond its physical store locations. It allows the company to expand its product offerings, provide personalized recommendations, and offer targeted promotions.
The online platform also enables Walmart to collect and analyze customer data, which can be utilized to improve customer experiences and tailor marketing strategies. Additionally, Walmart.com creates value by enhancing customer convenience, which is a significant factor in today's digital era.
As for capturing value, Walmart is well-positioned to benefit from the value created by Walmart.com. The company has a strong brand presence, a vast supply chain network, and significant resources to support its online operations.
By integrating Walmart.com with its existing physical stores, Walmart can leverage its omnichannel capabilities to drive customer traffic both online and offline. Furthermore, Walmart has the ability to optimize its pricing strategies, operational efficiencies, and customer loyalty programs to capture the value generated by Walmart.com and strengthen its overall competitive advantage in the retail industry.
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