Answer :
In the context of business, specifically marketing and sales, a trade-show lead refers to a potential customer or business partner identified during a trade show. Trade shows are organized events that allow businesses within a specific industry to display and demonstrate their products and services.
The question pertains to the approximate cost of acquiring a lead at a trade show in different countries, specifically the US and the UK.
Analyzing the given options:
- Option A: $354 in the US, £85 in the UK
- Option B: $132 in the US, £30 in the UK
- Option C: $25 in the US, £12 in the UK
To determine the correct approximate cost, here's a general explanation of how costs can vary. The cost of a trade-show lead can depend on multiple factors, such as the size and location of the trade show, the industry, the effectiveness of the marketing strategies employed, and other logistical factors.
Generally, acquiring a trade-show lead is considered an expensive marketing strategy due to high costs associated with travel, booth setup, and attendee interaction. Typically, values closer to three digits (in dollars or pounds) are more realistic based on industry averages.
Thus, Option B, $132 in the US and £30 in the UK, is more in line with typical business expectations of a trade-show lead cost, making it the most appropriate answer based on general industry standards.
