Answer :
The result of Phones Corp's customer segmentation scheme is increased loyalty and decreased churn rates, by offering tailored services and creating transition costs that discourage customers from changing providers.Thus option c. Increased customer loyalty and reduced churn rates is the correct answer.
One of the results of Phones Corp's implementation of a customer segmentation scheme is increased customer loyalty and reduced churn rates. By recognizing individual customers through a telephone-computer system and providing differentiated levels of service, Phones Corp ensures that each segment receives appropriate attention and services tailored to their needs. Offering value-added services to certain customer groups and prioritizing high-value customers with senior account representatives can heighten satisfaction and loyalty, which in turn tends to decrease customer turnover. Additionally, the introduction of loyalty programs creates transition costs, which further discourage customers from moving to competitors, while also increasing the lifetime value of the customer relationship.
