Answer :
Star_bucks used a d. new market segment strategy by introducing Tazo Tea to attract non-coffee drinkers.
New market segment refers to targeting a different group of consumers who were previously not the focus of a company's marketing efforts.
By expanding their product offerings to include tea, star_bucks effectively targeted non-coffee drinkers, broadening their customer base and increasing market reach.
This approach contrasts with geographic expansion which involves entering new geographical areas, and market penetration which focuses on increasing sales within existing markets.
Niche identification refers to targeting a small, specific group of consumers, which is a narrower strategy compared to targeting an entire new segment.
