Answer :

That would be a "slogan".

Slogan is short phrase of a motto that is quite memorable and striking and it is used by various groups or political parties in order to capture the attention of the audience. It is also used in order to make their cause or idea more memorable. A slogan also needs to be appealing to the audiences.

Final answer:

A phrase expressing the aim of a group or party articulates the common goals that unite its members. These can be found in various types of organizations, like political parties, advocacy groups, or factions, and typically outline the shared identity and goals of the group. It guides their actions and interactions with others.

Explanation:

A phrase expressing the aim of a group or party, often referred to as a platform or manifesto, articulates the common goals or ideals that unite its members. These expressions can be found in various organizations, including political parties, advocacy groups, or factions within larger collectives. For example, the Manifesto of the Central Committee of the Social Democrats in 1917 expressed support for the Provisional Government while it carried out its declared aims of individual freedoms, amnesty, and preparation for the Constituent Assembly.

Groups such as the American Association of Retired People (AARP) also express an aim to achieving benefits for a wider population, not just for their own members. In political contexts, the notion of a general will expresses the idea that a legitimate state must be guided by the will of the people as a whole, and this concept often underpins the aims of a group or party.

In essence, the purpose of these expressions is to outline the shared identity and goals of an organization or faction, thereby guiding their actions and interactions with others.

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