Answer :
The example of someone who is both a customer and a consumer is option b. A student who buys a textbook to use for a marketing class,” as the student is the purchaser (customer) and also the one who uses (consumes) the textbook.
The question revolves around the difference between a customer and a consumer. To clarify, a customer is someone who buys a product or service, while a consumer is the individual who actually uses that product or service. Sometimes, these roles overlap, but other times they are undertaken by different individuals or entities.
Reviewing the options provided:
- A mom who buys applesauce cups for her kids' lunchboxes is a customer but not the consumer, as her kids are the consumers.
- An administrative assistant who buys dry erase markers for the executive boardroom is a customer, but the members of the executive board who use the markers are the consumers.
- An automotive repair shop that buys replacement auto parts to install is a customer, and the vehicles' owners would be the consumers of the installed parts.
Considering these examples, the correct answer is:
option b. A student who buys a textbook to use for a marketing class.
This person is both the customer as they purchase the textbook, and the consumer because they personally use it for their marketing class.
