Answer :
Final answer:
The renaming of the Toronto Sky Dome to the Rogers Centre is an example of venue marketing. This is where a business places its brand name on a sports complex, thereby increasing its visibility whenever the venue is mentioned.
Explanation:
The change of name of the Toronto Sky Dome to the Rogers Centre is an example of A) venue marketing. When a business obtains the naming rights to a sports stadium or venue, it's using venue marketing. This is a form of sponsorship where a company will place its brand name on a sports complex for marketing purposes. The idea is that every time the venue is mentioned, the brand is also mentioned, boosting its visibility. In this case, Rogers Communications, a major telecommunication company in Canada, obtained the naming rights to the previously named Toronto Sky Dome, and it's known as the Rogers Centre now. This type of marketing tends to be highly effective, given the number of spectators that sports events tend to draw.
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