Answer :
The more recent 4As framework complements the traditional 4Ps model, which includes more detailed aspects of modern marketing.
It includes additional principles to address criticisms of the 4Ps framework, such as the buyer's viewpoint and service attributes. The 4As framework incorporates four pillars: acceptability, affordability, availability, and awareness. Explanation: The 4Ps model is one of the most widely used marketing strategies in businesses today.
It covers the following concepts, price, product, promotion, and place. The 4Ps model provides a good base for businesses to develop their marketing strategies; however, the model is not adequate to address all aspects of modern marketing. Thus, the 4As framework was created to supplement the traditional 4Ps model.
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