Answer :
Starbucks' statement is an example of a vision statement.
A vision statement outlines a company's long-term aspirations and desired future state. It describes what the company strives to become and the guiding principles that will shape its growth.
In Starbucks' case, the statement expresses their ambition to be the world's leading provider of the highest-quality coffee. This ambition serves as their long-term goal. Additionally, they emphasize maintaining their core values ("uncompromising principles") while experiencing growth. This highlights their commitment to ethical practices and a strong foundation even as they expand.
Vision statements differ from mission statements, which focus on the company's present purpose and how it serves its customers. While both define a company's direction, vision statements offer a broader, more aspirational perspective.
