Answer :
Final answer:
Starbucks' use of an iPhone app allowing customers to engage with various features exemplifies interactive marketing, employing technology to facilitate a two-way communication with the customers.
Explanation:
Starbucks' development of apps for the iPhone which allow customers to share drink recipes, find the nearest Starbucks, look up nutritional information, and manage their Starbucks gift cards is an example of interactive marketing. This type of marketing involves creating ways for businesses to interact with customers, often using technology to facilitate two-way communication. Mobile apps are powerful tools in interactive marketing because they allow companies like Starbucks to engage with customers directly on their personal devices, providing a platform for personalized experiences and improved customer service.
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