High School

Sales executives at Keiron Air Conditioners use phone directories to call customers and convince them to buy their air conditioners. Which form of direct marketing is used here?

Answer :

Cold calling, in which a business contacts a person for the first time with the intention of selling its products or services, is the most well-known form of telemarketing.

What does it mean to Telemarket?

The practice of selling goods or services over the phone is known as telemarketing. It is sometimes referred to as "tele-sales" or "inside sales" by businesses.

How does telemarketing work and what is it?

The direct marketing of goods or services to potential customers via the telephone, the internet, or fax is known as telemarketing. Telemarketers or increasingly automated telephone calls known as "robocalls" can carry out telemarketing.

Learn more about telemarketing here:

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