Retailers who offer updates and training for the use of complex products develop a competitive advantage over direct marketers because:

1. They provide additional value to customers through education.
2. They enhance customer satisfaction and loyalty.
3. They help customers maximize the use and benefits of the products.
4. They create a more personalized and supportive customer experience.

Retailers who offer updates and training for complex products gain a competitive advantage over direct marketers because they provide value-added services that enhance customer satisfaction and loyalty.

The retailers use complex products develop a competitive advantage

By offering product support and education, they help customers understand and utilize the products more effectively, leading to a better overall experience.

These retailers are also able to establish stronger relationships with their customers, as face-to-face interactions allow for more personalized service and communication. This personal touch can foster trust and credibility, which can be difficult to achieve through direct marketing channels.

Moreover, retailers with comprehensive training and support services are seen as experts in their field, which can help them build a positive reputation and differentiate themselves from competitors. This can lead to increased customer retention, positive word-of-mouth, and ultimately, higher sales.

In summary, retailers offering updates and training for complex products develop a competitive advantage over direct marketers by providing value-added services, fostering customer relationships, and establishing themselves as industry experts.

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