Answer :
The strategy employed by Starbucks, opening stores in areas where competitors would struggle, falls under "Place" in the six Ps framework.
In the six Ps framework, "Place" refers to the location and distribution channels of a product or service. By saturating the market with their stores, Starbucks strategically positions itself in areas where other coffee shops would find it challenging to compete effectively.
This approach allows Starbucks to gain a significant market share and establish a dominant presence in those locations. By carefully selecting the right places for expansion, Starbucks can target areas with high foot traffic, commercial centers, or places where there is a lack of strong competitors.
This aggressive market saturation strategy helps Starbucks maintain a competitive advantage and attract a large customer base, ultimately leading to increased brand visibility and customer loyalty.
Learn more about Starbucks here: brainly.com/question/30563109
#SPJ11
