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------------------------------------------------ One strategy that Starbucks uses is opening stores in areas where other coffee shops would have little chance of staying competitive with Starbucks. What Starbucks is essentially doing is saturating the market, a strategy that falls under market domination or competitive saturation.

The strategy used by Starbucks of saturating the market by opening stores in areas where other coffee shops would have little chance of staying competitive falls under the category of market penetration.

This strategy involves increasing market share by selling more products or services to existing customers or by finding new customers for existing products or services. Starbucks has been successful in this approach by creating a strong brand identity, offering a wide variety of products, and providing a unique customer experience. By saturating the market, Starbucks has been able to establish itself as the dominant player in the coffee industry and fend off competition from other coffee shops. This strategy has allowed Starbucks to maintain its competitive edge and continue to grow its business over time.

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