In 2020, Starbucks initially banned their employees from wearing clothing in support of the Black Lives Matter movement. However, after strong opposition to this position, it revised its policy and provided employees with t-shirts that supported the movement for those who wanted to wear them. How does the Starbucks brand identity explain this shift in policy?

A. Starbucks brands itself as a socially progressive company.
B. Starbucks is constantly seeking to refine and revise its brand.
C. Starbucks brand is based on having no history of discrimination.
D. Starbucks brand highlights many varieties of African coffee beans.

The shift in policy by Starbucks regarding clothing in support of the Black Lives Matter movement can be explained by the Starbucks brand identity, which strongly emphasizes social progressiveness.

Explanation:

The shift in policy by Starbucks regarding clothing in support of the Black Lives Matter movement can be explained by the Starbucks brand identity, which strongly emphasizes social progressiveness. Starbucks brands itself as a socially progressive company, committed to diversity and inclusivity. This can be seen in various aspects of the company's operations, including their support for social causes. By revising their policy and providing employees with t-shirts that supported the movement, Starbucks aligned their actions with their brand identity and demonstrated their commitment to diversity and social justice.

Learn more about Starbucks brand identity and its relation to the shift in policy here:

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