Answer :
Final answer:
Ford, by deciding to target women for their F-150 truck, is using gender segmentation. This is a type of demographic segmentation. The strategy requires adjusting their marketing to appeal to women specifically.
Explanation:
If Ford decides to target women to sell its F-150 truck, it would be using Gender segmentation, which is a type of demographic segmentation. Demographic segmentation divides the market into segments based on variables such as age, gender, family size, income, occupation, religion, race, and nationality. In this case, Ford is using gender as the criterion for segmentation. So, the correct option is E. Demographics. This strategy would require tailoring their marketing message to appeal to women, emphasizing features and benefits that research suggest women value in vehicles.
Learn more about Demographic Segmentation here:
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