Answer :
The emphasis on global brand recognition and the collection of rock'n' roll memorabilia further support the Global Standardization strategy.
What are the strategy changes, responses to OM decisions, and international operations strategy placement of Hard Rock Cafe?
The strategy changes at Hard Rock Cafe since its founding in 1971 include: expanding from a London pub to a global brand with multiple locations, diversifying its business with hotels, casinos, live music venues, and a rock museum, modifying the menu to include higher-end items, emphasizing live music, incorporating retail shops as a prominent feature, maintaining a strong online presence with a website and television program, and becoming a leading collector and exhibitor of rock'n' roll memorabilia.
In response to these strategy changes, Hard Rock Cafe's approach to the 10 decisions of OM has evolved. For example, in the area of design of goods and services, the menu has been modified to offer a wider range of options, including upscale dishes.
In the area of managing quality, regular surveys are conducted to evaluate food and service quality, with a focus on achieving the highest scores. In the area of process and capacity design, scheduling is done in 15-minute intervals to meet demand fluctuations. These are some examples of how Hard Rock's response to the 10 decisions has changed to align with its evolving strategy.
Hard Rock Cafe fits in the "Global Standardization" strategy category outlined in Figure 2.9. This strategy involves offering standardized products and services across multiple locations worldwide.
Hard Rock Cafe has achieved high brand recognition globally and maintains consistency in its menus, layouts, memorabilia, and services across its various cafes.
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