Answer :
Starbucks utilizes market research and social media to meet its marketing objectives and foster a sense of community, leveraging various platforms to interact with customers and align with consumer expectations, while also reinforcing its brand image through employee value and recognition.
Market research plays a crucial role in helping Starbucks achieve its marketing objectives. By understanding customer preferences, market trends, and brand perception, Starbucks can develop strategies that align with consumer demands and expectations. Social media is a pivotal component of Starbucks' marketing strategy; it leverages platforms like Tw-itter and Fa-cebook not only to interact with customers several times a day but also to run targeted advertisements that are coordinated with its website campaigns and broader marketing presence.
Through active engagement on various social media channels, Starbucks communicates directly with its audience, gathering feedback and fostering a sense of community around its brand. Moreover, Starbucks has cultivated a reputation for valuing its employees, consistently making Fortune magazine's "100 Best Companies to Work For" list, leading to an attractive brand image for potential hires and customers alike.
Understanding the demographics and uses of major social networking sites, Starbucks can tailor its messages, ensuring that marketing campaigns are effective and resonate with the intended audience. As a result, Starbucks' use of market research and social media underpins its overall marketing strategy, driving growth and maintaining its competitive edge in the market.
