Answer :
Final answer:
ESPN's unmatched extensive X-Games coverage exemplifies the 'Rare' element of the VRIO framework, providing a competitive edge by satisfying a niche market. Therefore, the correct answer is option B) Rare.
Explanation:
ESPN's development of an extensive offering of X-Games coverage that is unmatched by any other sports outlet is an example of the Rare element of the VRIO framework. The VRIO framework stands for Value, Rarity, Imitability, and Organization, and it is used to evaluate the competitive potential of a company's resources or capabilities. The extensive coverage offered by ESPN is not easily replicated by competitors, making it a rare commodity in the sports broadcasting industry. This rarity provides ESPN with a competitive edge as it satisfies a niche market demand that is not catered to by other outlets, potentially contributing to a sustainable competitive advantage.
