Answer :
Final answer:
To develop customer loyalty in a resort hotel, a manager can use CRM strategies like carrying out surveys to understand customer needs and preferences, investing in high-quality services and maintaining consistency, and promoting effective, empathic communication.
Explanation:
To develop customer loyalty in a newly opened resort hotel, several strategies rooted in effective Customer Relationship Management (CRM) can be employed. Foremost among these is the comprehensive understanding of your customers. This is where the idea from the electronics chain store comes in.
Following their strategy, you can execute a similar survey to collect relevant information about your customers, such as their preferences, needs, and expectations. This could include aspects like room preferences, dietary requirements, or preferred activities. Information of this nature would allow you to personalize your services, making each customer feel valued and special.
Next, it's crucial to invest in high-quality services and maintain consistent quality levels. Customers tend to be loyal to businesses that offer superior quality services.
Finally, empathic and effective communication can help build loyalty, reinforcing the idea that customer feedback is valued and crucial to the hotel's improvement. This can be achieved by training your staff in excellent customer service practices and creating efficient communication channels for feedback and complaints.
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