As discussed in the chapter opening case, which of the following statements about Starbucks is not true?

A. Starbucks strives to offer customers high-quality coffee, friendly servers, and customer-friendly stores.
B. Starbucks is trying to create unique customer experiences in stores.
C. Starbucks is planning to sell coffee, branded mugs, and espresso machines on its website.
D. Starbucks plans to increase its online sales of coffee products using new technology.
E. Starbucks plans to use IT innovations to enhance the customer experience.

As a business, Starbucks strives to provide a unique customer experience and uses innovation to enhance this experience. It's unclear if Starbucks plans to expand their online store offerings or increase online sales through new technological strategies.

Explanation:

Without more specific information about the current strategies and plans of

Starbucks

, it's hard to definitively state which part of the statement is not true. As a business, Starbucks indeed strives to offer customers a unique experience with high-quality coffee, friendly servers, and customer-friendly stores. They also continuously innovate to enhance the customer experience. While it is known that they sell some products online like branded mugs and coffee, it is not confirmed if they plan to specifically sell espresso machines on their website or drastically increase their online sales through the use of new technology.

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