Answer :
Final answer:
Argonaut Food Stores has gained a competitive advantage through 'people differentiation'. This form of differentiation focuses on the intangible aspects related to the employees' skills and training, which consequently improve the overall customer experience (option b).
Explanation:
Argonaut Food Stores has gained a competitive advantage through the type of differentiation known as people differentiation. This approach focuses on the quality, skills, and training of employees, which are considered intangible aspects. These are elements that cannot be touched or seen, but they greatly affect the performance and image of the brand.
In the case of Argonaut, their strategy of hiring better-skilled employees and providing superior training over the competition, results in a staff that is more capable of delivering quality service. This strategy contributes to a better overall customer experience, which is a form of differentiation in the marketplace.
To reiterate, people differentiation typically revolves around aspects such as employee training and skills, which fall under the purview of human resources. Other types, like product or image differentiation, depend on facets directly related to the product or the perception of the brand, which don't seem to be the core focus of Argonaut's strategy in this scenario.
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