Answer :
A. Starbucks used various entry strategies internationally. Tata Starbucks may need to modify its strategy for the Indian market.
B. Industry forces and internal analysis impact Tata Starbucks' strategy. Intellectual assets are important.
C. Tata Starbucks should pursue a differentiation strategy at the business level in the Indian market.
A. Starbucks has used various entry strategies internationally, including joint ventures, licensing agreements, and wholly-owned subsidiaries.
For example, in China, Starbucks initially formed a joint venture with a local partner to navigate the complex regulatory environment and gain local market knowledge.
In some cases, Starbucks has modified its strategy to adapt to specific markets.
B. Several forces in the industry environment can influence Tata Starbucks' choice of strategy.
These include competition, consumer preferences, cultural factors, and government regulations.
An internal analysis can provide insights into Tata Starbucks' strengths and weaknesses.
Intellectual assets that are important to Tata Starbucks may include its brand reputation, supply chain management, and innovative product offerings.
C. Tata Starbucks should pursue a business-level strategy that aligns with its objectives and resources.
This could involve differentiating its products and services from competitors through high-quality ingredients, unique store designs, and exceptional customer service.
Alternatively, Tata Starbucks could focus on cost leadership by offering affordable prices or implementing operational efficiencies.
The choice of business-level strategy should consider market conditions and customer needs in India.
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