Answer :
Final answer:
A phrase expressing the aim of a group or party is known as a) Slogan.
Explanation:
A slogan is a concise and memorable phrase that encapsulates the purpose or mission of a group or party. It is often used as a rallying cry or a memorable statement to convey the core values and goals of the entity it represents. Unlike mission statements (b), mottos (c), or catchphrases (d), a slogan is specifically crafted to communicate a clear and impactful message that resonates with the target audience.
It serves as a powerful tool in branding and marketing, helping to create a strong and recognizable identity for the group or party. Slogans are commonly employed in political campaigns, advertising, and various organizational contexts to convey a message succinctly and leave a lasting impression on the audience.
a) The phrase expressing the aim of a group or party is known as a slogan.
A slogan is a memorable phrase used in advertising or associated with a particular group, which summarizes its aim or goals. For example, in political campaigns, slogans like Kennedy's 'Leadership for the 60s' or Nixon's 'They understand what peace demands' are used to provide a simplified reason for voters to choose a candidate. This phrase is intended to be striking and memorable, capturing the essence of the party's message or goal.
