Answer :
The duplication of personal information in the customer loyalty database poses challenges in data integrity and accuracy.
When customers enter their personal information multiple times in the customer loyalty database, it leads to issues with the data's integrity and accuracy. Duplication of data can result in inconsistencies and discrepancies within the database, making it difficult to obtain reliable and accurate information about customers. Duplicate entries can lead to confusion regarding the actual number of customers, their preferences, and purchase history. Moreover, it can also affect the effectiveness of targeted marketing campaigns and personalized customer experiences. Inaccurate data can result in wasted resources, inefficient decision-making, and a compromised understanding of customer behavior and trends. Therefore, it is essential to regularly identify and address duplicate entries to ensure the reliability and usefulness of the customer loyalty database.
To learn more about data integrity refer:
https://brainly.com/question/15056327
#SPJ11
