Answer :
1. Eight out of the fifteen UN Millennium Development Goals were achieved by 2015.
2. The updated UN Sustainable Development Goals address a wide range of global challenges and aim for sustainable development by 2030.
The United Nations Millennium Development Goals (MDGs) were established to tackle global challenges and improve living conditions by 2015. The goals and their respective targets were as follows:
1. Eradicate extreme poverty and hunger - Target: Reduce by half the proportion of people living on less than $1 a day and suffering from hunger.
2. Achieve universal primary education - Target: Ensure all children, regardless of gender, complete primary schooling.
3. Promote gender equality and empower women - Target: Eliminate gender disparity in primary and secondary education.
4. Reduce child mortality - Target: Reduce the under-five mortality rate by two-thirds.
5. Improve maternal health - Target: Reduce maternal mortality by three-quarters.
6. Combat HIV/AIDS, malaria, and other diseases - Target: Halt and reverse the spread of HIV/AIDS and malaria.
7. Ensure environmental sustainability - Targets: Integrate sustainable development principles, improve access to safe drinking water and sanitation, and upgrade slums.
8. Build a global partnership for development - Targets: Improve trade, debt relief, access to essential drugs, and technology transfer.
Regarding their achievements, progress varied by goal and region. Some significant successes were made in reducing extreme poverty, improving access to education, and combating diseases. However, some targets, particularly related to maternal health and environmental sustainability, fell short.
To continue the development efforts, the United Nations launched the Sustainable Development Goals (SDGs) in 2015, which aim to be achieved by 2030. The SDGs build on the MDGs while addressing new challenges and incorporating a broader scope of issues, including climate change and inequality.
For the social marketing campaign on funding poverty alleviation through the UN, the creative message should emphasize the tangible impact of citizens' contributions and highlight the collective responsibility in creating a better world. Using a positive framing approach, the campaign should showcase success stories of poverty reduction achieved through UN initiatives, encouraging citizens to be a part of this progress. Additionally, employing loss aversion framing, the campaign can emphasize the potential loss of opportunities and human potential if poverty remains unchecked. This strategy can foster a sense of urgency and encourage people to take action in supporting UN programs to address poverty effectively.
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