Answer :
Zipcar exemplifies a value-based marketing orientation.
Value-based marketing places a primary emphasis on understanding and fulfilling the needs and wants of customers while creating superior value for them. Zipcar's approach aligns with this orientation in several ways:
1. Customer-Centric Approach: Zipcar's entire business model revolves around meeting the specific needs of its customers. It recognizes that many individuals and businesses require convenient, cost-effective, and flexible transportation solutions. Zipcar tailors its services to cater to these needs.
2. Focus on Value Creation: Zipcar offers its members access to a diverse fleet of vehicles, providing flexibility and convenience. This offering delivers clear value by reducing the hassles associated with car ownership, such as maintenance and parking.
3. Environmental and Social Responsibility: Zipcar's mission to "change the world through urban and environmental transformation" demonstrates its commitment to broader societal and environmental values. This approach is characteristic of value-based marketing, which seeks to benefit not only customers but also society at large.
4. Customized Membership Plans: Zipcar's tiered membership plans cater to different customer segments, acknowledging that different users have varying usage patterns and requirements. This segmentation ensures that customers receive tailored value propositions.
In summary, Zipcar's market orientation aligns with value-based marketing, as it focuses on understanding and delivering value to customers while also addressing broader social and environmental concerns.
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Complete Question
The complete question is shown on the first , second, third, fourth and fifth uploaded image
Answer:
1a
The correct option is C
1b
The correct option is D
1c
The correct option is C
1d
The correct option is C
Explanation:
1a. Zipcar is an example of what type of market...
Answer: value-based marketing
1b. Zipcar's goal is to have an available... Zipcar's goal is to have an available zipcar located within 10-15 minutes of its members. This is an example of what component of the marketing mix?
Answer:Place
1c Zipcar traditionally focused on marketing t... Zipcar traditionally focused on marketing toward individuals without cars as a convenient form of alternative transportation. Zipcar has now begun to also focus its marketing toward businesses and organizations to use Zipcar for their employees. This is an example of
Answer: B2B marketing
1d
1d. Which of the following statements about Zipcar illust... Which of the following statements about Zipcar illustrates how marketing can help to enrich society
Answer: One of Zipcar's core mission is to "change the world through urban and environmental transformation"