Answer :
Answer:
The statement that is true is d. Customer satisfaction has a positive relationship with firm profitability.
Research has consistently shown that customer satisfaction is positively related to a firm's profitability. Satisfied customers are more likely to remain loyal, purchase more frequently, and recommend the firm's products or services to others, which can lead to increased revenue and profits. In addition, satisfied customers are often less price-sensitive, which can help firms maintain price levels and avoid price wars with competitors.
Option a is incorrect because customer loyalty is important to all firms, regardless of their strategy. Option b is incorrect because while customer loyalty can be fragile, it is still a valuable factor in firm success. Option c is incorrect because research suggests that as customer loyalty increases, customers are often less price-sensitive.
Customer satisfaction has a positive relationship with firm profitability. Option (d) is correct.
Customer happiness is positively correlated with a company's profitability, according to research. Customers who are happy with the company's products or services are more likely to stay loyal, make more regular purchases, and refer the business to others, which can improve sales and profits. Additionally, content customers are sometimes less price sensitive, which can aid businesses in maintaining price levels and preventing price wars with rivals.
Therefore, Option (d) is correct.
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