Which of the following statements best explains how the CRM assisted PlastiPharm engineers in helping their customer?

A. Knowing what product the customer used allowed the engineers to direct them to a different product to use.

B. The CRM information on the customer allowed the engineers to better anticipate the needs of the customer.

C. The customer information in the CRM helped the engineers build customer loyalty because they could see past customer interactions.

D. The CRM gave the engineers information on what the customer process was and allowed them to analyze the data more accurately.