Answer :
Final answer:
The statement 'Loyalty programs work when there is not personal customization' is false. Successful loyalty programs need to be tailored to individual customer tastes and purchasing habits. They are designed to influence future behavior by rewarding past behavior and serve as a 'customer-touching application'.
therefore options c) and d) are true.
Explanation:
The statement 'Loyalty programs work when there is not personal customization' is false. In fact, one of the key factors that contribute to the success of a loyalty program is the degree to which it can be personalized to the tastes and purchasing habits of the individual customer.
This is how businesses ensure that customers find true value in a program and therefore remain committed to it, leading to more frequent repeat purchases.
The purpose of loyalty programs is indeed to influence future behavior by rewarding past behavior, therefore options c) and d) are true.
Finally, loyalty programs do serve as a 'customer-touching application,' because they provide a medium for direct interaction between the business and customers, so option e) is also correct.
Learn more about Loyalty Programs here:
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