Which of the following is a major difference between the peripheral and central routes to persuasion?

A. The peripheral route involves more cognitive elaboration than the central route.
B. The peripheral route focuses more on careful thinking about the content of a message, whereas the central route focuses more on superficial characteristics of the message delivery.
C. The peripheral route involves less cognitive elaboration than the central route.
D. The peripheral route is always more influential than the central route.

The difference between the peripheral and central routes to persuasion is that the peripheral route involves less cognitive elaboration than the central route.

Persuasion is a method that is normally used to influence someone. Peripheral is a method that is normally used when people being targeted have no interest or rather have less interest in a topic. Here someone depends on features like moods and other kinds of impressions. Since people have less motivation and the ability to digest a piece of information then they will use mental shortcuts .

A central route is normally a logical approach whereby data and facts are used to convince people. The central route needs the audience to strive to process what is being given to them and decode the message. This persuasion helps an audience to believe what they are being told, because of the techniques used.

The correct choice is c. The peripheral route involves less cognitive elaboration than the central route.

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