High School

When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign, one of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

a) Open-ended
b) Dichotomous
c) Multiple-choice
d) Imperative
e) Declarative

Answer :

Final answer:

The telephone survey question asked during the Pepsi Max advertising campaign is an example of a dichotomous question, which offers only two possible answers, such as 'yes' or 'no'.

Explanation:

The question, "Have you ever heard of a cola with twice the caffeine of regular colas?" asked by the interviewer during Pepsi Max's telephone survey is an example of a dichotomous question.

This is because it requires a simple 'yes' or 'no' answer, presenting only two possible options to respondents. Dichotomous questions are designed to be straightforward and tend to facilitate quick and easy responses, as they do not allow for elaboration or discussion.

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