Answer :
Most companies spend the most money on the awareness(b) stage of the customer lifecycle, aiming to create broad recognition of their brand which is foundational for subsequent engagement and purchase stages.
When considering the customer lifecycle and customer loyalty, most companies tend to spend the majority of their money on the awareness stage. At this point in the customer lifecycle, companies focus on making potential customers aware of their brand and products. The aim here is to create a broad recognition which, if successful, serves as a foundation for the subsequent stages of engagement, purchase, and ultimately retention.
As engagement and research also play crucial roles in converting and retaining customers, substantial resources are allocated toward these areas as well. However, it is the initial awareness push that often receives the bulk of the budget to reach new audiences. In the later stage of the lifecycle, while important, customer retention often involves more targeted and therefore, occasionally, less costly strategies to maintain the relationship with existing customers.
