Answer :
Expedia.com, Priceline.com, and Kayak.com are online travel agencies (OTAs) that primarily operate as e-commerce websites, facilitating the booking of travel-related services such as flights, hotels, car rentals, and vacation packages.
They utilize a combination of direct and indirect internet channels to reach their customers.
The primary internet channel for these websites is the "Direct Online Channel." This is evident from the fact that users access these websites directly by typing in their respective URLs (Uniform Resource Locators) or through search engines. Users visit these websites intentionally to search for and book travel services, interacting directly with the platform's interface.
Additionally, these websites may also use the "Indirect Online Channel" by partnering with other websites, affiliates, or online platforms to promote their services. However, the primary mode of access for users is through the direct channel.
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