Answer :
B) Generating and qualifying potential business leads for clients.
Lead generation companies focus on identifying potential customers for businesses by collecting data and using various methods to find people or companies interested in a particular product or service.
Companies use various methods such as online research, databases, advertising, and social media to find people or companies that might be interested in their client’s products or services.
Not all leads are equal; some are more likely to become customers than others. Lead generation companies assess and qualify leads based on predetermined criteria to determine their potential value.
